SEO & Google Ads That Bring You Customers, Not Just Clicks
I’m Waqas Nayyar. For over 5 years I’ve helped local businesses, service companies and ecommerce brands rank on
Google and run paid search that pays for itself. I don’t sell rankings — I sell the calls, forms and bookings that come
after them.
Reply within 24 hours · No long contracts · You work with me directly, never a sales team
5+
Years in SEO & Paid Search
20+
Websites Audited & Optimised
3
Countries Served — US, UK & Pakistan
About Me
Helping Businesses Rank Higher and Get More Customers
An SEO Consultant Who Thinks Like a Growth Partner, Not a Vendor
I’m Waqas Nayyar, an SEO and Google Ads specialist based in Lahore, Pakistan, with over 5 years of hands-on experience in search engine optimization and paid search advertising. I hold a Master’s degree in Information Technology from the University of the Punjab, and I’ve worked with digital marketing agencies including DigiTales, Maftech, and OOP Technologies before going independent.
I don’t just chase rankings. I build search strategies tied to what actually matters: calls, bookings, and sales.
Today, I help local businesses, ecommerce brands, and service-based companies get found on Google and turn that visibility into leads — through technical SEO, on-page optimization, content strategy, and data-driven Google Ads campaigns.
What Services I'm Providing
What I Do
🔍 Search Engine Optimization (SEO)
Get long-term, sustainable traffic that doesn’t disappear the moment you stop paying for ads.
- Technical SEO audits & fixes
- On-page & content optimization
- Local SEO (Google Business Profile, citations, maps ranking)
- Keyword research & competitor gap analysis
- Link building & authority growth
- Monthly SEO performance reporting
📈 Google Ads (PPC) Management
Get in front of customers who are actively searching for what you offer — starting this week.
- Search & Performance Max campaign setup
- Keyword strategy & negative keyword optimization
- Ad copywriting (RSA) built to convert
- Conversion tracking with Google Tag Manager
- Landing page audits to lower cost-per-lead
- Ongoing bid & budget optimization
How We'll Work Together
Audit & Discovery
I go through your website, your Google Search Console, your analytics and your competitors. You get a written audit
showing what’s broken, what’s missing, and what’s costing you rankings or ad spend right now. This part is free.
Strategy & Keyword Map
We agree on what success looks like — more calls, more bookings, lower cost per lead. Then I build a keyword map
that assigns every target search to a specific page, so your pages stop competing with each other.
Fix & Build
Technical fixes first, because content on a broken site doesn’t rank. Then page content, internal linking, Google
Business Profile, schema markup, and conversion tracking. If you have a developer, I hand them a clear task list. If you
don’t, I can do the implementation.
Launch & Optimise
Campaigns go live, or the optimised pages get published. Then the real work starts: search term reviews, negative
keywords, bid adjustments, content updates and testing — every week, based on data rather than guesswork.
Report & Scale
Every month you get a report written for a business owner, not an analyst: how many leads came in, where they came
from, what each cost, and exactly what I’m doing next. If a channel is working, we put more into it. If it isn’t, I tell you.
My Portfolio
Industries I Know Well
